The target readership includes farmers and farm managers,
growers, land managers, environmentalists, consultants, advisers,
administrators, educators, researchers, students and those who formulate and/or
implement government policy for rural areas.
The requirements of academics are
different from those of practitioners, though there is significant overlap, and
so a balance will be sought between learned articles based on theory and research
and more applied, practice-oriented contributions (though still of high
Articles which can cater for both requirements, being based on rigorous applied research and drawing conclusions with direct relevance to professional/business practice, will be especially welcome.