The target readership includes farmers and farm managers, growers, land managers, environmentalists, consultants, advisers, administrators, educators, researchers, students and those who formulate and/or implement government policy for rural areas.

The requirements of academics are different from those of practitioners, though there is significant overlap, and so a balance will be sought between learned articles based on theory and research and more applied, practice-oriented contributions (though still of high professional standard). 

Articles which can cater for both requirements, being based on rigorous applied research and drawing conclusions with direct relevance to professional/business practice, will be especially welcome.